Search Engine Optimisation (SEO)

SEO is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un‐paid ("organic" or "algorithmic") search results

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic which has a positive impact on natural search engine ranking.

Keyword Research

Keyword research is the starting point for all SEO campaigns. Understanding what users are searching for, and the words they use to get there is crucial to effecting positive online marketing campaigns.

We use several different keyword research techniques tailored to each client’s needs, to enable high performing keyword and keyword combinations.

On‐page optimisation

Correctly marrying up the keyword research with the on‐page optimisation is key to ranking well. We ensure our clients’ websites visible and non‐visible content is targeted towards specific sets of keywords, without detracting from the page’s primary purpose or layout style.

Technical

Most websites that we encounter are technically adequate, and rarely will a recently created site be built without natural search in mind.

However, there are often opportunities in the technical coding that can have a dramatic impact on a site’s ability to be indexed. Our team will take a detailed look at every aspect of your site, providing valuable insight on how to achieve prominence on the popular search engines.

Link building

Technical and on‐page optimisation will only get you so far in the search engine rankings. In competitive markets, the appropriate use of linking strategies will make the difference between success and failure.