Pay Per Click (PPC)

The most effective and rapid to deploy online marketing campaign available is based around the Google search engine. Overall benefits of PPC campaigns are as follows:

1. Quick Setup

We can establish a paid search campaign within a number of days. From establishment of the appropriate Google tracking mechanisms if not already in place to defining a campaign strategy and supportive Google Keywords and Google Adverts.

2. Highly Targeted Traffic

Paid search advertisements appear when a potential customer types in a search term relevant to your advertising campaign, however significantly you only pay when someone clicks on your ad and is driven immediately to your website, minimising advertising wastage.

Specific geographic targeting is available recommended if you offer services only in specific regions or locations.

3. Cost Control

PPC is charged directly based upon “click through” from the search engine listing page direct to your website on the appropriate defined page/section. You have clear information related to the rate per click based upon keywords selected and the regions for which the keyword is being targeted. Given that the PPC campaigns can be managed 24x7x365 then ultimate control of the campaign is available immediately. If the campaign needs to be “paused” for review this is available anytime. Daily limits on expenditure are easy to establish and monitor again giving significant marketing campaign control to the campaign manager.

4. Rapid Positive ROI

Rapid return on investment benefits can be realised from traffic immediately once your campaigns are live. The revenue from Paid Search campaigns can be substantial and given the campaigns are simple to maintain, control and analyse it is a logical step to commence online campaigns using PPC.

5. Rapid Feedback

When completed and successful, you will see an increase in sales and traffic levels immediately. If there is a lot of traffic but few conversions there must be a reason for it. Analysis will help in filtering out issues such as broken links, poor ineffective site layout or other areas where there is a barrier to the online user experience and therefore conversion to sales.