Online Campaign Management

Our marketing campaign management process is comprised of five major elements:

1. Understanding Business Objectives & Defining Campaign Objectives

We have managed online advertising campaigns for diverse businesses ranging from local service providers to global companies. It is crucial to glean significant insight about the clients business activities. Understanding your business needs and strategy is crucial enable you to define objectives for paid search marketing campaigns and appropriately track performance of the campaign against those objectives.

2. Campaign Structural Review

After defining campaign’s objectives, we then:

  • Define campaign structure
  • Generate keyword lists – after estimating potential
  • Create customised adverts
  • Construct keyword bid strategies
  • Implement tracking solution
  • Test campaign settings

The campaign is then presented to the client for review, discussion and sign off prior to the campaign being made “live”.

3. Run & Optimise

After the account has been set up with your approval, we run campaigns across the desired search engines such as Google, Yahoo and Bing/MSN and monitor their performance on a daily basis. Our team will endeavour to continuously optimise campaign performance to reach an optimal ROI.

4. Reporting

Additionally, you will be emailed campaign performance reports on a regular basis which detail the impressions, clicks, positions, costs and conversions so that you are able to compare the effectiveness of paid search for your business with your other marketing channels.

5. Monthly Strategy Review

Regular monthly review meetings are undertaken to give the client an opportunity to explore the campaigns performance and to give an opportunity for the client to explore in more detail any elements of the regular reports which require clarification or exploration.

Whilst we undertake these regular reviews, we are available on a daily basis for discussions regarding campaigns which are being managed.